Ensure Consumer Attention.

Brainsight leverages predictive eye tracking technology to optimize ads, websites and more.

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People from these companies love Brainsight

dentsu | Braingineers & Brainsight partner and reseller

TREND

Battle for Attention

With attention spans of less than 8 seconds, and 6000+ ads hitting us every day, consumer's attention is a scarcity.

With Brainsight it becomes a certainty.

for Advertising

for CRO

for Advertising

platform

Use Brainsight for

UX | Usability

Bring your UX design to the next level

Analyze: Insert a URL or upload or drop a file and start analyzing your designs with our heatmaps and attention scores. It's that fast, It's that simple.

Optimize: Check how much attention is drawn to a specific element or CTA on your landing page. Compare multiple variants and choose the most effective one.

Video optimization

Video heatmaps

Discover

Use video heatmaps to measure effectiveness and viewing behavior

Video clarity: do viewers focus on the right elements or is their gaze (too) cluttered?

social- and display ads

Ad performance

Ensure your ads resonate with your audience before starting your campaign.

Ad effectiveness. Stop guessing and validate your ads on visual performance and design clarity.

Benchmark display- and social ads with competing ads in their context. Which performs best in an ad category?

print and outdoor

Out of Home ads

With Brainsight, there is finally a way to pretest your DOOH performance

Optimize your campaign before go-live

Measure DOOH ad performance against your industry's benchmark

Read our case studies to see what we can do for your company.

Pre-testing YouTube campaigns

How the leading YouTube Agency in The Netherlands uses Brainsight.

Yannick Abrahams

Managing director Labs, Team5pm

Read Story

See all case studies

Features

Optimize your UX- and Ad designs to grab your target audience's attention

Heatmaps

Eye tracking heatmaps enable you to analyze viewers behavior. Ensure that your most important content is attention grabbing and optimize the clarity of your designs.

Ad pretesting

Pretest display ads, social ads and (digital) out-of-home advertising on visual performance and benchmark them against competing ads before your campaign goes live.

Analysis tools

Use built-in tools to validate and optimize UX / Ad designs, CTA's, or copy. Get valuable insights from heatmaps and performance scores to make the right choices for your ad, brand, or website.

Benchmarking

We have benchmarked 10.000+ ads and websites, so you don't have to. Track exactly how your campaigns are performing compared to peers in your industry.