Your design has seconds to make an impact—will it be seen? And more importantly, will people notice what matters? Brainsight shows what grabs attention in your visuals—instantly and before they go live.
"Attention alone won’t guarantee success, but without attention, success is impossible."
You have less than 2 seconds to make an impact
Research in cognitive psychology and visual perception shows that consumers decide whether to engage with content in just 1.7 to 2 seconds. In today’s world, brands aren’t just competing with their direct competitors—they’re up against thousands of distractions.
Most content fails because it doesn't get seen
In digital advertising, 56% of all ads go unnoticed, wasting billions in marketing spend. Most content does not fails because it’s bad, but because it doesn’t get seen.
What if you could predict attention before publishing?
Ensure your visuals are noticed, and when they do, that your brand and key messages actually capture your audience. Brainsight predicts Attention and Visual Clarity—Instantly.
How it works
Brainsight works really easy: upload an image, video or landing page and within seconds start analyzing your predictive eyetracking heatmaps. Pretest your visuals and get predictive insights into viewing behaviour with metrics and analysis-tools.
Our AI-driven heatmaps are 94% accurate, closely replicating real eye-tracking studies. This ensures you get reliable insights without costly user testing.
Benchmarked Metrics
We provide Clarity Scores and Attention Scores based on real-world data, helping you compare your designs against industry standards for better performance.
A.I. Audits within seconds
No more waiting—our AI analyzes attention patterns and delivers instant insights, metrics and recommendations to optimize your content in real time.
Get your own performance benchmarks for your advertising eco-system for personalized metrics, or to offer your clients additional value to advertise on your platforms.
API Solutions
Seamlessly integrate Brainsight’s predictive heatmap capabilities, metrics and attention insights into your workflow with our powerful API, enabling automated analysis at scale.
Companies & Teams foucusing on data-driven pretesting of designs for Advertising, UX and CRO with insights from Predictive Image-, Video- and Website Heatmaps.
All in Starter Plan
10 Users
Multiple Workspaces
Heatmaps, Peekthroughs, Gazeplots
1.500 Image Heatmaps / month
20 Video Heatmaps / month
GenAI Analysis- and Optimization
Scrolling Webpage Heatmaps
YouTube Thumbnail Heatmaps
Dedicated Support
[Optional] Brand Tracking for Video Content +€200/m)
Tailored for Media- and Creative Agencies. Use Brainsight internally and for clients, bootsting branding, efficiency, and revenue with branded tools and automations.
All items from Business Plan
Extended Capacity (Users, Uploads)
Brand Tracking for Video (text + object recognition)
Companies & Teams foucusing on data-driven pretesting of designs for Advertising, UX and CRO with insights from Predictive Image-, Video- and Website Heatmaps.
All in Starter Plan
10 Users
Multiple Workspaces
Heatmaps, Peekthroughs, Gazeplots
1.500 Image Heatmaps / month
20 Video Heatmaps / month
GenAI Analysis- and Optimization
Scrolling Webpage Heatmaps
YouTube Thumbnail Heatmaps
Dedicated Support
[Optional] Brand Tracking for Video Content +€200/m)
Tailored for Media- and Creative Agencies. Use Brainsight internally and for clients, bootsting branding, efficiency, and revenue with branded tools and automations.
All items from Business Plan
Extended Capacity (Users, Uploads)
Brand Tracking for Video (text + object recognition)
Brainsight was developed within the award-winning neuromarketing agency Braingineers, leveraging a unique mix of neuroscientists, psychologists, (UX) researchers, and AI specialists. Built to solve real-life challenges for brands and agencies, Bainsight combines scientific rigor with practical usability. Thanks to this unique foundation, Brainsight delivers a premium product without the premium price tag.
This also results in a single and complete tool. Brainsight offers image and video heatmaps, peekthroughs, gazeplots, benchmarked clarity- and attention scores, and object- and text-tracking data. Unlike tools that are limited to static content or require platform-specific uploads (e.g. YouTube-only video analysis), Brainsight supports platform-agnostic uploads, works across all major ad formats (including HTML5), offers generous uploads (including the highest number of video-minutes) and delivers results in one place.
What does a Brainsight-trial look like?
We offer a hassle-free trial period to get you familiarized with Brainsight. Just sign-up and play with it. No Credit-Card needed.
How Accurate is Brainsight?
Brainsight’s predictions achieve 94% accuracy compared to live eyetracking studies. This high precision is based on a combination of validated research from top universities and extensive real-world training (neuroscience) data.
How is predictive eyetracking different from live?
Instant- Attention and Viewing Behaviour is based on visual stimuli triggering the survival / reptilian brain and lasts for about 3 seconds, after which is transitions to other parts of the brain. Instinctive Attention / Viewinb Behaviour is within those 3 seconds, engagements kicks in after that moment. The first is highly predictable, visual engagement needs to be measured with live research.
On which models is Brainsight built?
Developed by Braingineers, the #1 Neuromarketing Research Agency in the Netherlands, Brainsight’s AI engine is built on extensive proprietary data and validated studies from leading universities like MIT and the University of Tübingen. Using predictive modeling and machine learning, live eyetracking studies tested hundreds of people on thousands of images and videos to map intuitive visual attention. Braingineers' deep research foundation enhances Brainsight’s accuracy—achieving a 94% match with live eyetracking. [This video] compares predictive and live eyetracking using Tobii technology.
How fast do I get results?
Brainsight delivers instant predictions—no waiting for participants, data collection, or lengthy analysis. Simply upload your image or video, and within seconds, you’ll receive a detailed attention heatmap and key visual insights. Note that Videos are actually hundreds of heatmaps (sec x fps), so take a bit longer. You'll get an email when it has been processed, usually a few minutes after uploading it. This speed allows you to test, iterate, and optimize designs in real time, making it ideal for fast-paced creative workflows in advertising, UX, and marketing. 🚀