Use Cases
Use cases
Advertising
UX
Features
Features
AI Audits
Brand Analytics
API
Resources
Resources
Help Center
Blog
Pricing
About
Contact
Sign up / Log in
HELP center
Get your answers here
Frequently Asked Questions
Check out our FAQ to find quick answers to common queries.
Go to category
Support & Troubleshooting
Here you'll find specific questions and technical support questions.
Go to category
Product Guides & Tutorials
Our collection of Product Guides, Tutorials, and How-To's to navigate Brainsight
Go to category
FAQS
frequently asked questions
Sign-up for a free trial
How is Brainsight different from other tools?
Brainsight was developed within the award-winning neuromarketing agency Braingineers, leveraging a unique mix of neuroscientists, psychologists, (UX) researchers, and AI specialists. Built to solve real-life challenges for brands and agencies, Bainsight combines scientific rigor with practical usability. Thanks to this unique foundation, Brainsight delivers a premium product without the premium price tag.
This also results in a single and complete tool. Brainsight offers image and video heatmaps, peekthroughs, gazeplots, benchmarked clarity- and attention scores, and object- and text-tracking data. Unlike tools that are limited to static content or require platform-specific uploads (e.g. YouTube-only video analysis), Brainsight supports platform-agnostic uploads, works across all major ad formats (including HTML5), offers generous uploads (including the highest number of video-minutes) and delivers results in one place.
What does a Brainsight-trial look like?
We offer a hassle-free trial period to get you familiarized with Brainsight. Just sign-up and play with it. No Credit-Card needed.
How Accurate is Brainsight?
Brainsight’s predictions achieve 94% accuracy compared to live eyetracking studies. This high precision is based on a combination of validated research from top universities and extensive real-world training (neuroscience) data.
How is predictive eyetracking different from live?
Instant- Attention and Viewing Behaviour is based on visual stimuli triggering the survival / reptilian brain and lasts for about 3 seconds, after which is transitions to other parts of the brain. Instinctive Attention / Viewinb Behaviour is within those 3 seconds, engagements kicks in after that moment. The first is highly predictable, visual engagement needs to be measured with live research.
On which models is Brainsight built?
Developed by Braingineers, the #1 Neuromarketing Research Agency in the Netherlands, Brainsight’s AI engine is built on extensive proprietary data and validated studies from leading universities like MIT and the University of Tübingen. Using predictive modeling and machine learning, live eyetracking studies tested hundreds of people on thousands of images and videos to map intuitive visual attention. Braingineers' deep research foundation enhances Brainsight’s accuracy—achieving a 94% match with live eyetracking. [This video] compares predictive and live eyetracking using Tobii technology.
How fast do I get results?
Brainsight delivers
instant predictions
—no waiting for participants, data collection, or lengthy analysis. Simply upload your image or video, and within
seconds
, you’ll receive a detailed attention heatmap and key visual insights. Note that Videos are actually hundreds of heatmaps (sec x fps), so take a bit longer. You'll get an email when it has been processed, usually a few minutes after uploading it.
This speed allows you to
test, iterate, and optimize
designs in real time, making it ideal for fast-paced creative workflows in advertising, UX, and marketing. 🚀
