Advertising

Optimize ads for🎯attention


Stop wasting budget on ads that go unseen. Brainsight’s predictive eyetracking reveals exactly where attention goes—before your campaign goes live. Ensure key elements get noticed, Pretest and optimize images and videos for maximum visibility, and drive better results with data-backed insights.

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Brainsight Predictive Eye-Tracking Heatmap, Peekthrough. Nike.

Benchmarked Attention

Brainsight pretests your creatives for Attention and Visual Clarity, measuring their impact within each channel. Benchmark your ad against thousands of others to asess if and how well it stands out. Does it get noticed? What grabs attention first, and in what viewing order? Pretest your ads across Display, Social, and OOH. Stop guessing.
Optimize for maximum impact—before going live.
Display Ads, Benchmarked Template, Skyscraper
📢 Display Ads
We analyzed top industry websites, mapped audience attention to content and ads, and benchmarked thousands of competing creatives. Upload your creatives and get insights on how they do against your peers. Pretest, compare, and optimize for maximum impact in today's cluttered display ecosystem.
Social ads, Template Brainsight Predictive Attention Benchmark.
🤝 Social Ads
By mapping social channels and factoring in device type, format variations, and themes, you can pretest your Social Ads in context for Attention and Clarity—across both image and video formats. Benchmark performance or unlock deeper insights with advanced video analysis tools, like brand tracking.
DOOH Display @ Amsterdam Central Station, benchmarked template, Brainsight Outdoor Media Benchmark
🚏 DOOH
In a data-driven world, DOOH offers limited performance insights, especially during a campaign. With Brainsight you can pretest and predict how your ads stands out in crowded environments, revealing the impact of surrounding content to optimize placement and maximize attention before investing media spend.

What you'll get

Predictive Heatmaps
Learn if, where, and how viewers engage with your creatives with predictive eye-tracking. Heatmaps highlight high and low attention areas, Peekthroughs reveal what’s (not) seen instantly, and Gazeplots show the natural viewing order. Understand how your audience look at your outdoor media and make sure that your brand and key message get the right attention.
Metrics & Benchmarks
Measure your visual design’s effectiveness with two powerful, benchmarked metrics. Brainsight's Attention Score predicts how likely your ad will be noticed in its context—whether in display ads, social media, or (Digital) Out-of-Home. The Clarity Score assesses how visually clear and comprehensible your design is once seen, ensuring it makes a lasting impact.
Actionable insights
Brainsight goes beyond analysis, providing AI-powered insights to optimize your designs. Instantly assess Attention, Clarity, key messaging, branding, and conversion potential, or track branding in videos with object and text recognition. Pre-test designs, compare variants, and analyze Areas of Interest to ensure your visuals drive engagement and impact before go-live.
Pepsi designs advertising, Brainsight analysis Heatmap, Peekthrough, Gazeplot, Original
Clarity Score and Attention Score of Pepsi/Coca-Cola advertising. DOOH Heatmap.
Pepsi-Coca-Cola Ad, insights & goal oriented scores Brainsight
Hyundai TVC Example, Brainsight Analysis, Metrics Brand Tracking

Predict. Perfect. Perform.

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Reduce ad waste by driving attention

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Predict First Impressions - no more assumptions

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Boost brand impact, pre-shape viewing behavior

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Drive better message retention

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Use our Brand Tracking in videos

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Start Data backed discussions

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Get additional data-layers for other research

How it works

Brainsight works really easy: upload an image, video or landing page and within seconds start analyzing your predictive eyetracking heatmaps. Pretest your visuals and get predictive insights into viewing behaviour with metrics and analysis-tools.

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