UX // CRO

UX & CRO Insights

Uncover how users engage with your design.
‍Instantly gain AI-powered insights into user viewing behavior. Validate your User Experience Design Hierarchy, whether your brand or CTA stands out, prep for 5-second tests, or refine your A/B testing backlog with data-driven assumptions.

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Brainsight Predictive Eye-Tracking Heatmap, Peekthrough and Gazeplot. Apple Example.

UX & CRO Insights

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Predictive eye-tracking Heatmaps for web pages

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Above the fold, full page and scrolling heatmaps

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Guide users naturally with clear UX/Visual Hierarchy

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Optimize first impressions to reduce bounce rates

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Instant 5-second testing for direct feedback-loops

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Ensure CTA visibility and design impact before launch

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Build A/B testing backlogs with data-backed assumptions

Scrolling Heatmap Apple.com in Brainsight

UX//CRO Tutorial

Check out our UX tutorial and learn in 2,5 minutes how Brainsight helps to pretest-, validate- and optime the visual hierarchy of your landing pages in order to improve user-experience, and to visually guide them in their journey and towards your CTAs.

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Jon MacDonald, speaker, author, founder & president of The Good. Event at Google.
"Being able to see exactly where users focus their attention—before a single user test—is a huge advantage. It’s like having a window into your user’s eyes. I use it regularly to support design decisions with clients, and speed up our CRO process."
Jon MacDonald
Founder & President of The Good, bestselling author, public speaker
Melvin at Dentsu Benelux (Amsterdam)

“Brainsight is a strategic partner in our attention approach, delivering predictive intelligence across our creative process and media ecosystem.”

Melvin van Gom
Head of Partnerships, dentsu Benelux
Background, Brainsight-white/Purple

Instant Research Support

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Use Brainsight’s analysis tools to validate design changes and optimize your website with predictive eye-tracking. Ensure an intuitive, smooth experience that guides visitors to key elements
Microsoft Website, Gazeplot by Brainsight.
Visual hiearchy
Does your webpage's design align with its purpose? Do your brand assets and CTAs grab attention? Predictive eye-tracking and gazeplots quickly assess visual hierarchy—no live research or post-launch budget needed.
Design Variants Amazon, UX/CRO example Brainsight.
CRO: data-driven variants
Build a strong A/B-testing backlog by validating assumptions with Brainsight first. Analyze landing pages via URL or pretest prototypes for data-driven insights. Use Areas of Interest and A/B/C testing for design comparisons to identify top performers and refine your A/B backlog.
Areas of Interest (AOI) in Brainsight of Argos website. UX/CRO analysis.
GenAI Analysis
Let Brainsight analyze your landing pages on visual / UX hierarchy with GenAI. Quickly retrieve data-driven insights to support or tailor your existing research process. Enhance clarity, visual hierarchy, and user flow— everything backed by predictive eye-tracking data.
Peekthrough Vodafone Advertisement, Brainsight Analysis
Prep your 5-second tests
Use PeekThroughs and GenAI Audit to scope your research questions and validate design hierarchy. Brainsight quickly assesses your visual attention and hierarchy —ideal for rapid first-impression validations and for input to run your regular 5-second tests.
get started

Take the first step ✨ towards effortless pretesting with our  platform. Sign up now for a FREE TRIAL 🤘 and witness the value firsthand!