2022
Idea & Foundation: Innovation Born from Necessity️
During COVID-lockdowns, live neuro-research became impossible. To keep innovation going, Dutch Neuromarketing Research Leader, Braingineers, created Brainsight —first as a quick UX validation tool, then as game-changer for media companies and their attention strategies. What started as a modular solution for clients grew into a stand-alone platform by the end of 2022. Brainsight lifted-off🚀
2023
dentsu Strategic Partnership, Breakthrough Year
What started with some research-clients, Brainsight quickly gained momentum, breaking through with a strategic partnership with Dentsu, driving innovation in attention strategies. Soon after, industry leaders like Havas and IPG Mediabrands followed. Brainsight’s growth led to the decision to spin off as an independent company late 2023, fully dedicating to predictive attention. The year ended with being recognized as a Top 100 Innovation by the Dutch Chamber of Commerce 🏆
2024
Full Independence, new Innovations
Being operationally independent as of January 2024, live research became 100% predictive, A.I. neuroscience, with full dedication to innovation and customer-driven growth. New features were introduced, including GenAI applications and logo tracking with object- and character recognition. New clients joined, including the largest publisher in the Benelux, and in Q4 a technology-partnership was made with Accenture Song, marking another milestone in Brainsight’s trajectory.
2025
Become Part of Our Story…
Today, Brainsight serves clients in Europe, the US, and Asia.
With a packed R&D roadmap, we’re building new solutions to add value to your processes—and we’d love for you to be part of our journey!
