Yes! We offer the ability to create custom attention benchmarks tailored specifically to your advertising ecosystem. Several clients already use exclusive benchmarks for their own services, APIs, or customer platforms to gain a competitive edge.

For publishers, retail media, and (digital) out-of-home providers, we can map, index, and benchmark advertising spaces and formats based on attention performance. This allows publishers to:

✅ Support strategic decision-making and pricing by providing data-driven insights on ad placements.
✅ Strengthen their value proposition with measurable proof (USP) of why advertisers should invest in their platform.
✅ Offer advertisers pre-testing capabilities, allowing them to optimize their creatives before launching campaigns. This can be a premium service or an added value feature to enhance advertiser success.
✅ Differentiate from competitors by providing superior attention insights and performance validation.

Examples of tailored benchmarking include:

• Publishers (news & entertainment websites, apps, including paywalled content)
• Retail Media (advertising within e-commerce and physical retail environments)
• (Digital) Out-of-Home (DOOH) providers

By leveraging custom attention benchmarks, you not only help advertisers make better investment decisions but also create an exclusive, data-driven advantage that sets your platform apart in the market.

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