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Insights - Features - Analysis Tools

Insights - Features - Analysis Tools

March 26, 2025

Brainsight provides you with predictive insights for instant attention and intuitive viewing behavour. You will have access to the following insights & tools: 

  1. Attention Score (benchmarked) to validate how well your ads are noticed in-context
  2. Clartiy Score (benchmarked) to determine clutter/focus/spread
  3. Heatmaps: Image, Video and Scrolling UX Heatmaps
  4. Peekthroughs: What is instantly overlooked
  5. Gazeplots: viewinb behaviour / sequence
  6. Areas-of-Interest: check your own areas on attention
  7. Brand Tracking Metrics: Attention, Clarity, (Relative) Brand Visibility, (Relative) Brand Attention, Metrics on Time/Timing
  8. YouTube Thumbnails: Heatmap your Thumbnail(s) based on live search/keywords