Insights - Features - Analysis Tools
March 26, 2025
Brainsight provides you with predictive insights for instant attention and intuitive viewing behavour. You will have access to the following insights & tools:
- Attention Score (benchmarked) to validate how well your ads are noticed in-context
- Clartiy Score (benchmarked) to determine clutter/focus/spread
- Heatmaps: Image, Video and Scrolling UX Heatmaps
- Peekthroughs: What is instantly overlooked
- Gazeplots: viewinb behaviour / sequence
- Areas-of-Interest: check your own areas on attention
- Brand Tracking Metrics: Attention, Clarity, (Relative) Brand Visibility, (Relative) Brand Attention, Metrics on Time/Timing
- YouTube Thumbnails: Heatmap your Thumbnail(s) based on live search/keywords