When uploading a design, you have to select its purpose (context, intended channel). Depending on that, you will get an Attention Score, A Clarity Score or both: 

• Attention Score + Clarity Score: Social-, Display, Out-of-Home
• Clarity Score only: TV Commercial and landing pages / Website uploads
• Other: no scores/metrics

Explanations: 

• TV / Commercial Video category: these assets generally do not have a competing context in relation to other content and/or commercials: you either watch the broadcasted TVC or you don't (there is no contextual environment or competition to benchmark it against). It does provide a Clarity Score, providing insights on the video content itself and how that is processed by the viewer (clarity / clutter).
• 'Other' category, like pakcaging, shop-windows, email, print (newpaper), etc. are not specified and do not fall into a benchmarked category.

Custom Benchmarks: note that we offer custom benchmarks, exclusive and non-exclusive, for specific purpose benchmarks, like Retail Media, owned outdoor-media outtlet or other (digital) Pubhlisher eco-systems, etc. Contact us to discuss the possibilities.